Reebok Holiday
Concept, art direction, and design for Reebok’s 2020 holiday season. Work focused primarily on the digital environment, but campaign photography was also used in retail stores worldwide.
We created a landing page to live onsite throughout the season, a toolkit for global markets, 15 gift guides, 8 days of Cyber Week sales, and three months of email, social, and digital marketing content for the U.S.
We created emails and banners for a range of different applications — Cyber Week sales, regular promotions, retail-specific offers, full price, and content driving to gift guides on the Reebok blog. All used the same colors and elements, but design was treated differently depending on the category.
