J.Jill — Instagram and Stories
Art direction and design for J.Jill’s Instagram feed. A month’s worth of engaging content created to support each new collection with styling tips, outfit laydowns, and beautiful photography — all shoppable. I worked with the marketing team to plan creative around holidays and trends while highlighting the themes of each collection.
Concept, design, and production for J.Jill’s Instagram Stories. Created around the themes of each new monthly collection (colors and patterns, special launches, instructional how-to-style content).
To introduce the new collection to our Instagram followers each month, I enlisted a stylist from the office to create videos sharing her favorite new pieces from the collection. It became one of our most engaged stories every month.
