FloatZig 1
Digital Design, Retail Design
Reebok’s biggest launch of 2024: The new FloatZig 1. A lightweight, springy, bouncy shoe for casual runners.
The FloatZig 1 landing page saw 80% scroll reach during the pre-launch phase of the campaign, generating over 1700 email sign-ups.
Retail
FloatZig 1 launched in full price and outlet stores with art that heroes the new shoe and it’s two biggest features: bouncy and springy. “Running Hacks” content from the global marketing campaign supported the story inside stores.
