Holiday ‘22

Concept, Art Direction, Digital Design

For the perfect combination of athleticism and holiday magic, the 2022 holiday collection was captured at an indoor ice rink and featured a professional figure skater.

The creative team produced over 650 assets for digital, contributing to a 30% YOY increase in shopping visits and $10M in US sales in Q4.

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Art Direction — Still Life

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FloatZig 1